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Our Design Approach

After successfully leading and managing design studios in San Francisco, Seattle, and Paris, and receiving numerous awards and professional accolades, Thomas moved to Milan—one of the world’s most influential design cities—14 years ago to establish AnalogLab. The Milan studio specializes in furniture, lighting, and product design, as well as branding and communication design.

This section highlights the diverse expertise that Thomas, the AnalogLab team, and their collaborators bring to the table.

Created Concept to Final Production Internationally

Across all of our design disciplines and projects strategic design and design thinking are the foundation of our creative approach, and we have received numerous awards across various design disciplines.

In today's world, the quest for meaningful and sustainable design presents both essential opportunities and significant challenges. Developing a well-designed and focused project involves navigating these rewards and obstacles. It is no longer sufficient to create something merely beautiful; we aim to design products that serve as strong and innovative expressions of our clients' objectives. This deep involvement establishes a robust collaboration between our studio and our clients.

Additionally, we prioritize designs that are well-constructed, durable, and utilize sustainable materials whenever possible. Ultimately, the true measure of our solutions lies in their simplicity and usability. We believe that by successfully addressing these critical challenges, we "earn the right" to deliver aesthetically pleasing results.

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Strategy and Concept

Colors, Materials and Finshes

Furniture Design

Inside | Outside

Created with Sergio Mannion for the ICFF | NYXD, New York by Design. This cabinet series is based on a reflection by famous Italian designer Enzo Mari who thought that furniture should have the same attention to detail to the parts you don't see as to the parts you do. This idea drove our concept and we created a seemingly "inside out" collection of cabinets, created with natural finished hardwoods such as White Oak, American Walnut, Maple and Cherry. The interiors hold a surprise with a beautifully coloured, super shiny lacquer finish.

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PROJECT SCOPE

Strategy and Concept

Furniture Design

Interior Lighting

Interior Fixtures

Product Design

Shore Long Boat Key

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Strategy and Concept

Furniture Design

Interior Lighting

Interior Fixtures

Product Design

Shore Longboat Key

AnalogLab partnered with Seattle based architect and designer Todd Minderman on this flagship restaurant, marina and retail store. We collaborated on interior casework, interior and exterior furnishings, and a range of interior and exterior lighting and designed special furniture and seating..

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Strategy and Concept

Furniture Design

Civita Sofa

Created for the Artifax Collection this early-modern inspired series of sofa, one high-back and one with a stand height back. The Civita is available in a wide variety of solid wood finishes including White Oak, (shown), Blackened Oak, American Walnut, Beech, and Cherry. perfectly proportioned for contract, hospitality, restaurants and homes around the world. The complete collection is available in a wide range of fabrics and commercial grade Italian leather..

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Strategy and Concept

Experiential Design

Architectural and Design Guidelines

Colors, Material and Finishes

Furniture Design

Fixture Design

Lighting Design

Amway  |  Guideines Manual

Thomas co-lead a team at NBBJ Seattle working closely with Michelle _________ the founder and renouned retail strategist for Centric Brand Strategy. The project entailed all of the key aspects of strategic design, customer experience and detailed design specifications for this guideline manaual. The recently completed 400+ page guidelines manual is currently being used in the strategic design, development and roll-out of the Amway retail experience in their over 700+ stores worldwide with 2023 sales of over 7.7 billion dollars.

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Strategy and Concept

Experiential Design

Architectural and Design Guidelines

Colors, Material and Finishes

Furniture Design

Fixture Design

Lighting Design

Great harvest Bread  |  Strategic Concept, Re-branding and Guideines Manual

Great Harvest Bread stores were ready for an update. Thomas and the Analoglab team partnered with famed Retail Strategist J'Amy Owens on all aspects of the reconnecting, re-positioning, re-branding and final design concept for this over 200 unit organic bakery.

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Strategy and Concept

Colors, Material and Finishes

Furniture Design

Design Engineering

Fixture Design

Limn  |  Sustainable Indoor and Outdoor Furniture producer

We have been working with this San Francisco based furniture start-up. Founded by a group with worldwide expertise in the contract, hospitality, restaurant, office / co-working and home environments and products. We developed the brand strategy, the product strategy and design the brand and to date well over 150 pieces across four outdoor collections. Each of the collections are developed using sustainable teak sourced in Bali, in addition to re-purposed and reclaimed Teak. Shown below is the initial Ukiah outdoor collection. 

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Strategy and Concept

Communication

Colors, Material and Finishes

Lighting Design

Design Engineering

Luna Indoor

The Analoglab team was asked to create a family of indoor lights to compliment the Luna Outdoor Collection. The first in this collection was the innovative Cut Collection. This collection comes in two distinct families, shown above is the Luna Cut Rail system, designed for hospitality, Restaurants, Bars, conference table settings and the home. Designed and Made in Italy this collection comes in a wide variety of finishes and custom hand-blown and finished glass shades

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Strategy and Concept

Colors, Material and Finishes

Brand Strategy

Naming

Brand Design

Design Engineering

Product Design

Humphrey

We worked with the founder of this Bergen, Austria based jewellery and watch producer. Exacting minimal and geometric design, stainless steel and precious / semi-precious stones are the key to the Humphrey collection. Roland entrusted the team to begin with the original logo which we simplified and updated, we created a complete strategy to express the beauty of his teams work. Packing was an essential focus and we actually won a Red Dot for this work. We also designed and produced all communication, POS and all photography and art direction.

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PROJECT SCOPE

Strategy and Concept

Naming and Branding

Retail Design

Furniture Design

Product Design

Communication

Advertising

Studio Vincent

Working with renowned jewelry designer, Stephen Vincent, Thomas and the AnalogLab team created the strategy, identity and branding  and designed a series of retail jewellery stores in the US. The focus was to creat an open and inviting "loft like" atmosphere to showcase the minimal and precision craftsmanship of Stephens jewellery design.

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Strategy and Concept

Colors, Material and Finishes

Brand Strategy

Naming

Brand Design

Design Engineering

Product Design

Radian Labs

We had the rare honour of working with a team of scientists that were a part of the team that created the NASA Space Shuttle. The lead scientist is a passionate golfer and developed a special "machine augmented composite" for reducing the deadly vibrations that the Space Shuttle had to endure on it's space trips.This composite became part of a patented system that we designed into the Radian family of putters. We worked as a team to create a disruptive and pricise family of putters and accessories.

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Strategy and Concept

Furniture Design

Sander Collection

Created for the Artifax Collection this early-modern inspired series of dining chairs and barstools has been specified across a wide-range of contracts hospitality, restaurants and homes around the world. The complete collection is available in American Walnut, Beech, White oak and Blackened Oak finishes.

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Strategy and Concept

Colors, Material and Finishes

Brand Strategy

Naming

Brand Design

Design Engineering

Product Design

Bali Design Works

For Milan Design Week 2023 we collaborated with Bali Design Works to develop a collection of very elemental, not ordinary but minimal and wonderfully crafted and hand carved in re-purposed Teak. Our key goal was to introduce the concept of designing and creating furniture that is actually more than simply sustainable. We achieved this lofty goal by creating the Joel Collection, that is handcrafted in Bali using only reclaimed/re-purposed teak. The leather pouch with a built in plug for charging devices is handcrafted in Italy.

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